It’s always impressive to have a World Championship at the end of the year! But we’re so proud of our guys and gals pulling it all together to end the season at the top!
Congratulations to Sam Hill even though he spent much of the season rehabilitating from an injury he managed to come through second year in a row! Troy Brosnan on his first year with the Factory Team impressed us all…wait till he gets a bit bigger!! This was Tracey Moseley’s year with so many consistent finishes throughout the year! Well deserved for sure! And Caroline Buchanan! Last year’s champ from Australia came out and killed it again!!!! So awesome!!!! Thanks everyone for riding the best saddles in the industry!!!

Come join SDG Components at the Irvine Lake on Tuesday Nights for the “Over the Hump MTB Race Series”! First race is on May 25 and will go on till the end of June. Then it starts back up on July 27 till August 31. Total of 12 races will be held. This is a special event because we are not allowed to ride on that part of Orange County except on this occasion! Take advantage of some pristine land while you can! Check out www.overthehumpseries.com

It was quickly shared on Pinkbike and Decline Magazine and got some mixed reviews by the consumers!

These were made for Brendan and Sam on the Monster Specialized Team for wet and muddy conditions in the World Cup. Eventually they will be available to the public in limited numbers, but we are doing further testing to make sure it’s exactly to their specification.

A lot of people think that a gripper cover would be enough as in a moto seat, but the fact is, a motorcycle has a rear fender to keep the mud off and you are seated quite a bit. On a mountain bike, there is no rear fender and you are off your seat from the starting gate, but when you need traction, the entire seat is already covered in mud.

We would love your opinion on our Facebook page whether it is good or bad!

http://www.facebook.com/pages/SDG-COMPONENTS/119978967009

http://www.declinemagazine.com/content.php?itemid=4819

http://www.pinkbike.com/news/sdg-sam-hill.html

Ready To Launch!
The new ownership/management  team has been on the gas this summer working on several new initiatives for the globe’s premier saddle maker.  First off, the Brand has received a modified facelift, complete with freshened up logo and icon.  SDG has also been tightening up the Formula Platform.  In addition, there is ample inventory on the most popular models! Read on to find out more about what’s going on this summer at SDG COMPONENTS!

New Look for a New Day
The new logo, complete with the iconic mark, is prominently featured on the new 2010 product range (stay tuned for updates), collateral material, packaging, soon-to-be released website and Interbike tradeshow booth.  Feedback thus far has been solid from consumer focus groups, domestic retailers, teams/athletes and of course, international distributors.

“I’ve been working with SDG COMPONENTS for going on eight years now,” said Silverfish Managing Director Darren Mabbott.  “We’re excited by the new look and feel of the Brand.  We look forward to the new bits for 2010 – SDG is going to the next level in the UK.  I can’t wait to see next year’s range at Eurobike!”

Speaking of the UK, SDG COMPONENTS received rave reviews for the Formula FX / I-Beam Carbon Fiber post recently in the summer edition of MBR.  The ‘system’ received a stellar score of 9 out of 10, a tall order to be sure.  Paul Burwell rode the saddle for 18 months on his trail bike and he was impressed with the low weight, simplicity and comfort of the I-Beam Technology.

In addition, the aforementioned saddle’s kid brother, the Formula FXR, received a favorable review – scoring 8 out of 10 in the same publication.  “The new Formula FXR from SDG felt like I’d been bumped up to first class at check in,” said tester RW from MBR.  “Long rides now feel like sinking back into a sumptuous armchair rather than suffering the ignominy of a cramped, cattle class journey.”  Overall two solid reviews in one magazine, MBR!

Formula Platform
Solid and versatile, this model continues to impress both the MTB and Road sets. After a two-year product development process, the designers crafted a slightly longer shell than many leading saddles, and as a result – the Formula series offers plenty of room to maneuver in the cockpit.  It relies on dual-density Edge Flex™ to ward off discomfort on longer rides.  In addition, the Edge Flex™ eliminates any sharp edges, so the legs won’t lose power and maintain smooth spinning motion. Its relatively flat profile features an ample rear section for all body types.  Covered in a stylish one-piece, embossed Micro-Fiber material that is both durable and eye catching.  Also available with Topeak® QuickClick™ Bag Mount.   The Formula also utilizes a Flex Cavity™ for a firm, yet comfortable ride.  A CNC plate is bolted to the beam, increasing strength without adding weight.  Available in the following models: FX, FXR, MT, MTR, TT, TTR.

SDG COMPONENTS on the Podium
In the latest rounds of World Cup Racing ( #6 Mont Sainte Anne / #7 Bromont) – Sam Hill (Team Monster Energy / Specialized) continues his champagne celebrations, by taking top honors in Men’s DH at Mont Sainte Anne and finishing a close 3rd at Bromont. His latest accomplishments have propelled him to the overall series points leader, above heavy hitters Greg Minnaar and Steve Peat. SDG is proud to support 7 out the top 10 DH’ers currently positioned in the 2009 Nissan UCI Mountain Bike World Cup Series. Jared Graves (Yeti / Fox Shox) is also riding the top spot, leading in Pro Men’s 4X, along with Tracey Mosely (Trek World Racing) currently in 3rd overall in Women’s DH.

In other recent action, SDG COMPONENTS would like to give props to Aaron Gwin (Yeti / Fox) for being crowned the US DH National Champion. And with the Kokanee CrankWorxs festival currently ongoing, SDG riders take a break from the World Cup circuit, but still continue to dominate. Kyle Strait (Team America / Specialized) took down legendary Brain Lopes for the win in Dual Slalom. Kiwi Justin Leov (Trek World Racing) descended 3,400ft from the top of Whistler Mountain – with an impressive time of 13:44:55, grabbing 1st place in the Monster Energy Garbanzo Downhill event, with Sam Hill (Team Monster Energy / Specialized) taking the 3rd podium spot. Also from Trek World Racing – Andrew Neethling (SA) took 3rd in the Air DH Competition with over 340 riders, shredding down famous A-Line, with nearly 100 jumps!

Warehouse Stocked and Ready for Action!
It’s peak season and our warehouse is fully loaded with ample inventory on new items such as the Formula MT and MTR models.  Bel-Air in Snakeskin print and new Brown FX’s are in the system as well.  Brown just may be the new black!

SDG BEL-AIR RL £79.99
I’ve had an outland saddle on my bike for the last few months and while it’s a trail saddle, when I switched to the Bel-Air it was like sinking into a old favourite armchair.
There are two Bel-Airs – the RL and the RT. The former has better quality padding and is available in a lightweight titanium-railed option, which saves 50g but adds £30 to the price. Both saddles get the revamped shape, which is a lot flatter in the top with a central channel that I find more comfortable. It also has the dropped nose, which not only stops the perch snagging your shorts, it won’t stab you in the kidneys if you stumble off in a rock garden.
It’s easy to justify the price because the quality of the Bel-Air is first class – it’s also available in a vast array of colours and finishes, including the infamous cow and leopard prints. PB